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Friday 19 January 2018 at 12:56
I think the majority of people who buy Star Wars toys these days are adult collectors. Most of the older fans hated this movie, probably not buying the toys then.
Source: http://pinside.com/pinball/forum/topic/spoilers-star-wars-the-last-jedi-is-really-bad-spoilers/page/27#post-4183996